OPen

Meta Careers

As a strategic partner to Meta, I led several website and social media enhancement projects for Meta's Employment Brand Team. From task management to research and design, I was an integral part of their team. My interdisciplinary guidance—informed by a user-centered, data-driven point of view—was leading progress towards their business goal of staying one step ahead of the competition for talent.

concept 1

Love what you do.

The amazing community of people working at CarMax is something that resounded loudly through brand research and stakeholder interviews. Positioning the human connection and desire to win against the key desires of the target audiences creates a warm and approachable story.

concept 2

Spark your journey.

The thrill of embarking on a new career can be daunting, but it’s also intoxicating. Capturing the rush of the process and aligning to the punchy, social copy style that’s second nature to the target audience yields a direction that is bold, high impact and action-oriented.

and the winner is...

Spark your journey.

At CarMax, we do more than sell cars. We spark journeys.​

Here, passion is the uniform and collaboration is the anthem. We celebrate individuality, inclusion, and the audacity to challenge the norm. Every voice matters and every idea holds the potential to rewrite the rules. ​

We're a close-knit crew of go-getters fueled by a common goal: making the car-buying experience iconic. We make car-buying fair, accessible and joyful for all.​

We believe in putting people first and that businesses have a responsibility to make the world a better place.  Here’s your chance to leave a mark. Be the sidekick helping the hero in their car-buying journey. This is where you can find purpose and go for greatness with teammates by your side.​

Meaningful work that's fulfilling.  Training and opportunities to take you to the next level. Join a transparent, innovation-minded community where associates love what they do and unlock the open roads to their future.​

Spark your journey at CarMax. ​​

Reimagining social assets

My team and I developed adaptable ways to showcase the people and culture at Meta. We created design systems to expand their visual identity across the Life at Meta channels, all using their existing processes and tools. We established a flexible suite of options to create a cohesive look and feel.

We also reimagined existing brand assets, making every social post more accessible and vibrant. Our impact introduced efficiency to their workflow­—and established a standardized, on-brand suite of options for brand managers.

Creating campaigns

Part of my role as Creative Director was to be a good partner to my clients as things were changing, specifically in 2020. I helped create powerful, yet simple ideas while considering design flexibility for future campaigns. We helped Meta bring employee voices to life across Instagram, Facebook, and LinkedIn with dynamic, on-brand visual and motion design.

Website refresh

Starting with their job application flow, I worked closely with user experience experts to balance engineering feasibility and brand compatibility. We then tackled the product pages, amplifying and supporting each of Meta’s areas of work. Lastly, I worked with the UX team to create a sleek, flexible careers homepage that could support strategic objectives like highlighting remote work opportunities. Ultimately, my team and I created a careers site with a totally different look and feel than what came before, with elevated interactivity, advanced typography, vibrant colors, and compelling graphics, all of which promoted the ultimate goal of increasing visitor engagement.

CarMax Employer Brand Refresh
‍

Looking to refresh the CarMax Employer Brand, the team and I created 2 distinct and compelling manifestos and supporting visual elements to leverage  CarMax’s “Love What You Do” platform. We used a multi phase approach, starting with mood boards, and then creating billboards, digital ads, and a website refresh.

concept 1

Love what you do.

The amazing community of people working at CarMax is something that resounded loudly through brand research and stakeholder interviews. Positioning the human connection and desire to win against the key desires of the target audiences creates a warm and approachable story.

concept 2

Spark your journey.

The thrill of embarking on a new career can be daunting, but it’s also intoxicating. Capturing the rush of the process and aligning to the punchy, social copy style that’s second nature to the target audience yields a direction that is bold, high impact and action-oriented.

and the winner is...

Spark your journey.

At CarMax, we do more than sell cars. We spark journeys.​

Here, passion is the uniform and collaboration is the anthem. We celebrate individuality, inclusion, and the audacity to challenge the norm. Every voice matters and every idea holds the potential to rewrite the rules. ​

We're a close-knit crew of go-getters fueled by a common goal: making the car-buying experience iconic. We make car-buying fair, accessible and joyful for all.​

We believe in putting people first and that businesses have a responsibility to make the world a better place.  Here’s your chance to leave a mark. Be the sidekick helping the hero in their car-buying journey. This is where you can find purpose and go for greatness with teammates by your side.​

Meaningful work that's fulfilling.  Training and opportunities to take you to the next level. Join a transparent, innovation-minded community where associates love what they do and unlock the open roads to their future.​

Spark your journey at CarMax. ​​

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Looking to collaborate on a project or talk about a new opportunity? Shoot me an email!
Katherinedavis0623@gmail.com